Monday: Connect the Dots

We produced a 30-seconds TV spot for Monday.com, set to air on Hulu.

Monday.com is an adaptable work management platform designed to help teams streamline

their projects and tasks with ease.

Art Direction: Gilad Ben Hayon

Creative: Ari Kuchar

Production: Fabien Hameline

Sound design&Composition: Toby Lustigman

Design consultant: Yarden

With thanks to: Liron Ben-Ari, Shy Inbar, Eliana Atia, Shoshi Davis

Design, Motion, Storyboard:

Maayan Erlich & Or Drori

The concept for the ad stemmed from the idea of the connect-the-dots puzzle game, reimagined to reflect real-world work challenges. Initially, we approached the concept with bolder visuals, depicting a web of colorful lines and dots that eventually converged into the Monday platform. This approach produced a vibrant and playful video.

Animation Tests

Elements for Animated Platform

Style frames