Hi! i'm Maayan Erlich, I’m a motion designer.
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Potato Website Polopo

This project for Polopo's website explores the convergence of creativity and innovation within the realm of microbial fermentation (MF). Employing refined cut-out images and collage techniques, a narrative has been meticulously crafted that elucidates the commitment to replacing animal-based proteins. The visuals take the viewer step-by-step through the intricate transformation of each potato into a micro bio-factory, highlighting the nuanced fusion of design processes. The animations reveal how creativity and microbial fermentation come together to reimagine food sustainability. Careful visual storytelling elucidates how Polopo is employing microbial fermentation to turn basic ingredients into proteins for the future.

Style frames & Tests


Production: Maya Avni
Design consultant: Maya Avni
3D Modeling : Itamar Marmur
Design and Motion: Maayan Erlich
Polopo ®