MAAYAN ERLICH- MOTION&DESIGN
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Weavy.ai

We partnered with Weavy to create a fast-paced sizzle video that showcases just how fun and powerful their platform can be for creatives. The animation highlights Weavy’s clean, modular UI alongside striking visuals generated directly within the tool.

Weavy is a node-based AI design platform that brings together the best creative tools into one streamlined, visual environment—built to help designers experiment, iterate, and bring bold ideas to life.

Our creative process centered around finding imagery that felt both bold and accessible - something that could speak to designers while connecting with a wider audience. This exploration led us to a central visual motif: the banana.

Born out of stylized still-life imagery, the banana became a distilled symbol: simple yet expressive, elegant yet familiar. It nods to art history through pop culture references like Warhol, but also echoes Dada’s ready-made ethos as we treated it like a modular 3D object within Weavy. This allowed us to play with its form, texture, and meaning in a way that subtly says art and design, reimagined through a modern, dynamic lens.

While generating AI video is easy, crafting something that feels intentional and cohesive is an exercise in curation. We focused on selecting scenes that blend angular forms with soft materials and organic elements—humans, animals, landscapes, and playful light. The result is a stylized yet grounded visual gallery, all tied together through a sharp, rhythmic edit.

Credits

Creative Direction, Design & Animation: Or Drori, Maayan Erlich
Sound Design: Tal Avital
Lead Designer (Weavy): Gal Sharir
Co-Founder (Weavy): Itay Schiff
Client: Weavy.ai