Dig.ai

Dig.ai is a platform built for a world where video is the dominant language of the internet. Brands today aren’t just mentioned — they’re filmed, unboxed, reviewed, praised, dragged, remixed, and taken viral in a hundred different ways across every social platform. It helps companies understand all of that by analyzing social video at scale: logos, objects, products-in-use, creators, sentiment, scenes, virality signals, harmful use, and the narratives forming around a brand in real time.

Our goal was to show the power of Dig’s technology in a way that feels like the real internet — loud, messy, fast, emotional, and always moving.

We approached the video by starting clean and simple, with a calm product-focused narrative — just enough to explain the problem Dig is solving. From there, the piece shifts into the perspective of the algorithm itself, diving into an intentionally overloaded sequence meant to simulate what it’s like when Dig scans dozens of social videos simultaneously. This became the heart of the project: a fast, high-energy collage of UGC-style clips.

To make this feel real, we created Glyde, a fictional sneaker brand with a full identity system. We generated a large library of hyper-real UGC content around it: reviews, street clips, unboxings, lifestyle moments, cooking shots, small dramas, wins, fails — everything a real brand would be picked up in across the internet. That world-building allowed us to demonstrate Dig’s capabilities in a way that feels grounded, contemporary, and true to how people actually film and consume video today.

The motion design intentionally mirrors the chaotic, full-throttle experience of scrolling through a modern, distracted social feed.

The final result is a product video that mixes polished motion design with raw social energy. It moves the way the internet moves: fast, messy, emotional, and full of signals. It’s a visualization of Dig’s technology told through the lens of the culture it scans.

Credits:
Create Direction, Production, Design & Animation: Maayan Erlich & Or Drori
Music, SFX, sound mix: Tal Avital
Dig team: Idan Cohen, Chen Gutter