Artlist Toolkit & Artlist Studio

 Artlist Toolkit & Artlist Studio

We collaborated with Artlist on two product films showcasing their latest AI tools and future-facing workflows.
Both videos explore a slick, glassy visual language paired with expressive AI-generated imagery, designed to communicate power, control, and creative freedom through motion.

Artlist Studio: Cinematic AI

Artlist Studio looks ahead at a future product focused on cinematic storytelling through AI. To showcase the scope of the tool, we produced two distinct films:

The Vision

The first video leans into narrative, abstraction, and atmosphere. It opens with stylized title moments before moving into floating UI sequences that echo a glassy, glowing visual language. It’s designed to express the feeling of creative control and cinematic possibility through bold graphic elements and heavy VFX.

The Product

The second video is grounded in UI and product logic. It focuses on a concrete use case, demonstrating how creators can actually navigate the interface to control characters, locations, scenes, lighting, and art direction. This version is about the mechanics—showing how camera lenses, makeup, and hairstyling can be manipulated with ease.

Artlist Toolkit

Artlist Toolkit introduces a new AI generation platform built for speed, flexibility, and creative control.
Our goal was to design a dynamic flow that demonstrates how users can guide AI outputs from prompting through editing, replacements, and final video creation.

We developed a fast, energetic rhythm that highlights the full feature set while keeping everything intuitive and approachable. Glass-like UI elements, soft glows, and fluid gradients reinforce the sense of simplicity and “AI magic” behind the scenes.

It was a pleasure animating this platform and working with the wide range of footage we curated and scripted, blending real assets with AI-generated visuals to create a seamless, polished experience.

UI Language & Interaction Design

For the UI, we leaned heavily into a glass-based visual language. Translucent layers sit on top of footage, subtly refracting the imagery with chromatic aberration to create a slick, precise look. The cursor behaves like a glowing, magical orb that moves fluidly across the screen, its smoky glow gently disturbing and warping whatever it passes over rather than revealing it.

When interacting with the interface, a colorful, electric yet soft glow spreads through the UI, reinforcing the sense of AI-powered magic that defines the project. The glass language remains consistent across contexts, working seamlessly over live footage, in dark limbo spaces, and across stacked layers, maintaining clarity while adding depth and polish.

As part of the visual development, we explored a range of motion and VFX behaviors before locking the final look. Animation was treated as a core design tool, shaping the visual language alongside the style frames.

Many decisions around timing and interaction were discovered directly inside After Effects through motion tests, from UI toggles and micro-interactions to cursor movement and glass elements interacting with footage.

Below are selected motion tests that informed the final direction of the films.

Credits

Creative Direction, Design & Animation
MO Creative Studio Or Drori & Maayan Erlich

Music & SFX Mix
Tal Avital

Artlist Team
Head of Creative- Liran Friedman
Producer- Lilach Cohen

Creative Team

Dror Strom, Nitai Baruch, Aviad Chai, Itzik Cohen, Sivan Matievitch, Itamar Leopold