Monday: Connect the Dots

We produced a 30-seconds TV spot for Monday.com, set to air on Hulu.

Monday.com is an adaptable work management platform designed to help teams streamline

their projects and tasks with ease.

The concept for the ad stemmed from the idea of the connect-the-dots puzzle game, reimagined to reflect real-world work challenges. Initially, we approached the concept with bolder visuals, depicting a web of colorful lines and dots that eventually converged into the Monday platform. This approach produced a vibrant and playful video.

Animation Tests

Elements for Animated Platform

Style frames

Art Direction: Gilad Ben Hayon

Creative: Ari Kuchar

Production: Fabien Hameline

Sound design&Composition: Toby Lustigman

Design consultant: Yarden

With thanks to: Liron Ben-Ari, Shy Inbar, Eliana Atia, Shoshi Davis

Design, Motion, Storyboard:

Maayan Erlich & Or Drori