MAAYAN ERLICH- MOTION&DESIGN
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Hot potato

This project explores the convergence of creativity and Microbial Fermentation (MF) to replace animal proteins. My focus was on visual storytelling.

I developed the narrative using cut-out images, Thant represents a creative development challenge: translating the highly scientific process of microbial fermentation into fun, engaging visuals. The animation clearly and systematically details the transformation of a basic ingredient into a micro bio-factory, making complex science accessible while showcasing how design is actively reimagining food sustainability.

Style frames & Tests


Production: Maya Avni Design consultant: Maya Avni 3D Modeling : Itamar Marmur Design and Motion: Maayan Erlich

Polopo ®