This project was a collaboration with Brain.fm App (@brainfmapp) to create a mini-campaign comprised of four short animated videos. The objective was to visually articulate the abstract process of achieving a deep flow state through their signature functional music.
We developed a "mini psychedelic campaign" where each of the four spots explores how sound fundamentally shifts the brain's focus. The visual narrative starts with a burst of chaos—a distinct, "groovy" trip representing distraction and noise—and then resolves into Brain.fm’s sleek UI, demonstrating the transition from distraction to the focused, harmonious state that the music helps users reach.
