Creating Harmony's launch film was a fun challenge, as the brand identity was evolving alongside the video. Working closely with the Harmony team, we exchanged ideas throughout the process, with some brand decisions emerging through motion itself.
The visual language combines minimal vector design, typography, playful iconography, product UI, photography, and AI-generated imagery, including contemporary oil paintings. Bringing these different styles together into one cohesive world was a key part of the process.
Harmony's distinctive maroon and pink palette helped tie everything together, influencing everything from wardrobe choices to the warm tones of the paintings.
For the animation, we drew inspiration from voice itself. A subtle waveform-like rhythm runs throughout the film, expressed through staggered movements, offset timing, and transitions, giving each element its own character while keeping everything connected.
