Maayan Erlich | Motion Designer & Creative Director
Maayan Erlich | Motion Designer & Creative Director
Rewriting the Rules of HR
The Concept
When designing the product video for the new Shapes AI agent, our goal was to move beyond cold automation. We envisioned the platform as a dynamic ecosystem—a world where complex data meets personal identity.
Humanizing the Workflow
We chose to represent every employee as a unique shape, interacting fluidly with the platform’s interface. By blending clean UI design with human-centric footage, we distilled the agent's power into a visual narrative that feels both advanced and deeply personal.
The Creative Approach
Our motion strategy focused on the balance between abstraction and reality. We sought to make the invisible infrastructure of HR feel tangible, intuitive, and human, ensuring that the technology elevates the user experience rather than replacing it.
Credits
Creative Direction, Design & Animation MO Creative Studio | Or Drori & Maayan Erlich Music & SFX Mix @talavital
