Maayan Erlich | Motion Designer & Creative Director
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Figma & Weave Timeline

 The Weave Timeline: A Generative Homage

We partnered with Figma Weave to explore the Weave Timeline - their built-in space for editing AI-generated video inside the workflow.

The idea was to show how much a scene can shift through editing alone. Same characters, same setup, same world - swap a single shot and the tone flips from tense, cinematic suspense into something awkward, funny, and unexpectedly sweet.​​​​​​​

Visually, we leaned into a 70s-80s creature-feature aesthetic with a practical-effects feel to steer away from the typical AI look - rubber suits, simple lighting, grounded performances, slightly muted tones. Something tactile and familiar.

Building on a previous collaboration, we kept this one more concise - simplifying parts of the UI and focusing the visual language. From there, we treated it like a film: casting characters and locations, shaping a lead with an early-80s feel, and building an office setting that could hold both versions of the story.

We also created a series of bloopers and b-roll moments around the party - awkward speeches, cake mishaps, strange coworker energy - using Weave to push and reshape timing and tone directly in the timeline.

Credits

Creative Direction & Motion & Design: Mo Creative Studio, Or Drori, Maayan Erlich

Studio: MO Creative Studio

Client: Figma Weave
Sound Design and Mix: Tal Avital